I use my work to investigate the ways that we create identities out of the products we consume.  Branding, corporate logos, mascots, cartoon characters, advertising text and signage are the semiotic sources I draw from.

To undermine the power of product logos that surround us, I tweak their scale or context, or combine them in disjunctive pairs.  Sometimes I restage contemporary geopolitical events, using childhood icons to provoke the shock of corrupted innocence.

I consciously use seductive surfaces and saturated colors— the same tropes employed by advertising—to draw my audience into examining their relationship to consumer culture and it’s effect on the environment and world events.

In my recent Transport series, I've superimposed the logos and finish fetish of automobile culture onto modern abstract painting. The latter promises spiritual transcendence through perceptual experience, the former through metaphors like lifestyle, speed, escape and freedom. Each confers a kind of status and talismanic power onto their owners by objectifyng and externalizing something sublime and intangible.